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LACO Associates takes first in Marketing Excellence

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Marketing Excellence 2018 by Zweig Group

LACO Associates (LACO), a locally owned multi-disciplined engineering firm was awarded first place in Zweig Group’s 2018 Marketing Excellence award in the Social Media category. This award recognizes outstanding marketing achievements. Award submissions were judged by a team and were evaluated based on overall creativity, results achieved by the campaign, level of design, and demonstrated measurable results. Now that LACO has placed first, their campaign entry (along with the other top three) will be on display at the annual Zweig Group’s Hot Firm conference this September in Dallas, Texas for voting on the “People’s Choice Award.” 

 

LACO’s marketing campaign was designed around a t-shirt and a hashtag. Beginning in January 2017, employees were given newly-designed LACO t-shirts and were encouraged to wear them wherever they could. Employees would snap photos and share them online using the hashtag #inmylacoshirt. Employees who participated were entered into a monthly drawing for a chance to win a prize. This campaign drove social media engagement and doubled LACO’s followers in 2017.

 

“This is the first time LACO has ever attempted to compete for a marketing award and it was a very exciting process. I was hoping for recognition because it really was a cool and effective campaign, but placing first never even entered my mind! Getting recognized at this level is a big deal for us and we are honored,” says Kara Clower, LACO’s business manager.

 

About LACO Associates

LACO Associates is a growing engineering firm focusing on Education, Industrial/Commercial, Public Works, Tribal, and Environmental Compliance markets.  The team consists of Planners, Civil and Geotechnical Engineers, Surveyors, Engineering Geologist, Environmental Scientists, and Special Inspectors.  LACO was founded in 1954 in beautiful Eureka, California and has since expanded throughout Northern California. LACO currently has offices in Eureka, Ukiah, and Santa Rosa, California. LACO team members love the Northern California region and have the desire to further LACO's mission to advance the quality of life for generations to come. 

 

Contact

LACO Associates

Kara Clower, Business Manager

707-443-5054

[email protected]

www.lacoassociates.com